SickKids
Nori’s Story
DIGITAL CAMPAIGN (2024)
Art Director Ria Concessao
Copywriter Emma Ilaqua
Creative Directors Sarah Rutherford, Dani Gaede
Agency Cossette
To show monthly donors who were at the risk of cancelling their donations the tangible impact of their generosity, we created a two-part video series featuring Nori, a brave young cancer patient at SickKids.
Wave 1
Donors were directed to this video (personalized with their first name) from the email and direct mail pieces sent to them.
