SickKids
Heal The Future
INTEGRATED CAMPAIGN (2024)
Art Director Ria Concessao
Copywriter Emma Ilaqua
Designers Paula Dopuda, Angel Chun
Creative Directors Sarah Rutherford, Dani Gaede
Agency Cossette
In 2023, SickKids unveiled a revolutionary new approach to healthcare: Precision Child Health. With it, they began treating smarter, predicting better, and diagnosing faster than ever before. It’s the future of healthcare – but it’s complex. So, after launching the new platform in 2023, they needed to demonstrate how Precision Child Health is changing the future for SickKids patients.
We did this by launching “HEAL THE FUTURE FOR X”, a powerful integrated campaign running for three months before the biggest donation event of 2024: the holiday season.
By turning the narrative to real patients and their stories, we drove urgency to the cause, resulting in over $1 million of new monthly donors acquired.
Leigha’s story
Monthly donors are the lifeblood of SickKids. To show them the impact of their ongoing support, we produced a 2 minute video featuring the incredible story of Leigha, a former cancer patient.
Billy Bishop Takeover
We brought our campaign to the hub of Toronto business and travel. Digital and static spots were strategically mapped throughout the airport, bringing travellers on a journey from awareness to conversion with donation booths located in the departure lounges.
Digital and Social Posts
We created targeted, contextual social and digital placements to drive monthly donations.
OOH
We brought our campaign to the streets of Toronto, with OOH placements throughout Union Station, The Path, Yonge and Dundas Square, and beyond.
